If you give someone a nudge, you’re inciting them to act in a certain way through positive reinforcement and indirect suggestions. Basically, by pointing them in the right direction, you can influence the behaviour and decision making of those around you.

In a world where the difference between thriving and surviving can be as simple as getting a message heard in a way that connects to another party’s perspective or values, nudge theory has become one of the most valued skills of today.

Originating from the world of behavioural economics, nudge practitioners are now found in the most successful organisations and the approaches have become central to government thinking and policy development.

This module explores the full set of principles underpinning nudge theory. You’ll be introduced to the latest academic thinking, and presented with case studies full of practical examples where nudge has been used to greatest effect.

About the course
Course content

  • Introducing behavioural economics
  • Origins
  • Types of nudge
  • The nudge process
  • Nudge and behaviour change
  • Mindspace
  • Choice architecture
  • Heuristics
  • Framing
  • Case studies

Duration of course

Bitesize, half day, full day or two programmes are available. Two-day programmes allow enough time to ground the learning with your organisation.

Why Capital Academy

All programmes delivered by the Capital Academy are designed to add value to people, teams, and organisations, and can be tailored to suit your specific needs. Our trainers offer expert industry knowledge and learning support, to help you develop your own understanding and skills. They will remain available to you after the delivery of the training, as a friendly face who can deal with any follow up queries. Ongoing support is also available via our consultancy firm, Capital People, or via our law firm, Capital Law.